Last Updated: 14 October 2025

This Cookies Policy explains how Serena Archetti Ltd ("we", "us", and "our") uses cookies and similar technologies to recognise you when you visit our website at learn.serenaarchetti.com("Website"). Our website, sales pages, and course hosting are built on the systeme.io platform.

1. What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

• First-party cookies are cookies set by the website owner (in this case, [Your Business Name]).

• Third-party cookies are cookies set by parties other than the website owner. These are used to enable third-party features or functionality on the website (e.g., payment processing, advertising, analytics, and embedded videos).

2. How and why do we use cookies?

We use cookies for several reasons. Some are technically necessary for our website to function and for you to purchase and access your courses. Others help us analyse traffic, understand user behaviour, and run our marketing and affiliate programs.

As our site is built on systeme.io, many of the essential cookies are set by this platform to provide core functionality. The specific types of cookies used on our Website are:

a) Strictly Necessary Cookies: 

These cookies are essential for the Website to function correctly. They are required to provide services you have requested, such as logging into your student account, using the shopping cart, and accessing your purchased course content. These are primarily set by the systeme.io platform.

• Purpose: User authentication, session management, security, and processing payments.

• Example: A cookie that remembers you are logged in so you can navigate between your course lessons without having to sign in each time.

b) Performance and Analytics Cookies: 

These cookies collect information about how visitors use our Website. The systeme.io platform collects some analytics, and we may also integrate third-party services like Google Analytics. This data helps us understand which pages are popular, how users navigate the site, and how we can improve our course offerings.

• Purpose: To understand website traffic, analyse user behaviour, and improve our services.

• Example: Using Google Analytics to see which blog posts lead to the most course sign-ups.

c) Functionality Cookies: 

These cookies allow our Website to remember choices you make (such as your username) to provide a more enhanced and personal experience.

• Purpose: To remember your preferences and settings to make your return visits smoother.

• Example: A cookie that remembers your login details so you don't have to re-enter them every time.

3. Third-Party Cookies

Because our website is built on systeme.io, it sets many of the core functional cookies on our behalf. In addition, we may integrate other third-party services that also set cookies. These can include:

• Payment Processors: Such as Stripe and PayPal, to securely handle transactions.

• Analytics Providers: Such as Google Analytics, to analyse website traffic.

• Advertising Platforms: Such as Google Ads, Meta (Facebook), LinkedIn, etc., for advertising and conversion tracking.

• Video Hosting: If we embed videos from services like Vimeo or Wistia.

We do not control these third-party cookies. Please review the privacy and cookie policies of these third-party services for more information.

4. How can you control cookies?

You have the right to decide whether to accept or reject cookies.

• Cookie Consent Banner: You can exercise your preferences through the cookie consent banner that appears when you first visit our Website. This is a feature provided by our systeme.io platform to help you manage your choices.

• Browser Controls: Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or to alert you when cookies are being sent. Please note that if you block essential cookies, parts of our Website, such as the login area or checkout, may not function properly.

5. Changes to This Cookies Policy

We may update this policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We encourage you to review this page periodically for the latest information on our cookie practices.

6. How can you contact us?

If you have any questions about our use of cookies or other technologies, please email us at:

info@serenaarchetti.com